DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/c852d6/video_marketing_b) has announced the addition of the "Video marketing: Best practice guide" report to
Online video has grown into an easily shareable way for organisations to spread key messages to their target audience. It is also increasingly being used as a marketing channel in lead generation.
The rising use of social networking has also boosted this medium of communication, which in turn helps marketers develop more prospects. The use of video enables business-to-business marketers to
reach wider audiences to encourage community integration, interaction and to start dialogue between them and their target audience. Marketers can use video as a platform to connect with their
audience and to start gathering ideas.
It's important that marketers prepare a programme of activity - carefully considering video strategy; constructing useful content and use of budget. Deciding where to place video on the company
website is very important, as is targeting time-poor business buyers and creating a campaign with reach. Video analytics will give a fundamental understanding as to how effective your video is and
whether it meets marketing goals and objectives. Comparing video against industry benchmarks also plays a significant role in measuring its success.
This best practice guide will examine all aspects of creating a well-executed video that accurately conveys key messages to the target audience to nurture business buyers and develop their
This guide will help you:
Engage with target audiences through the use of video - why more executives are watching videos on business sites every week.
Deliver relevant and useful content - develop a clear, concise video strategy.
Incorporate video into a website - interactive marketing that will complement key messages.
Nurture and generate leads - supply continuous web content to gain business buyers' trust.
Analyse results - gain an insight into your audience and how they engage with your videos.
This guide covers:
Strategy - advice on how to develop a strategy to create a highly effective integrated marketing plan.
Video location - where to position your video for maximum impact.
Distributing video - drive traffic and engage with a wider audience.
Video content performance - achieve business marketing objectives by comparing against industry benchmarks.
This guide is suitable for marketing directors, heads of marketing, marketing managers, marketing executives, head of video marketing and anyone involved in the process of defining - or re-defining
video marketing strategies.
For more information visit http://www.researchandmarkets.com/research/c852d6/video_marketing_b.
Link building is an essential and a widely used activity in search engine optimization (SEO). It involves the generation of links, whether through, but not limited to, blog and forum posting and
directory submission. SEO services are usually sought by website owners to increase the popularity of their websites on the Internet. The establishment of several inbound links leading to your main
website helps your pages rank higher in search engines, depending on the keywords you are optimizing for. One-way links are much more help in boosting your page rank than reciprocal or multi-way
A website's targeted traffic is a main consideration before starting link-building activities. It determines where you want to place the links leading to your website to ensure that you will fetch
users that are highly interested in your products or services. The more relevant traffic you drive in, the more chances of your profit increasing.
The most effective method of link building is by establishing one-way links directing to your website, as SEO experts say. It is an inbound link pointing only to one direction and it is given the
highest recognition by search engine bots in defining the relevance of your pages. One-way links could be built by sending articles related to your site to article directories and content sites, many
of which could be found online. Such sites usually have a resource box, where you can type in the link pointing to the resource website.
Another method of link building is through multi-way linking, which entails the creation of several non-reciprocal links among at least three partner websites. The links only go one-way. Other ways
of building links include posting videos, images, o RSS feeds on your partner sites.
A website owner could embark on a link campaign with the help of professional SEO services. Such companies offer to do your link building campaign for you at specific rates. Professional
link-building services usually offer to increase the relevance of your web pages through planting relevant and permanent inbound links pointing to your website.
Their activities include submission of articles to directory listings, submission to sites with high PR links, distribution of articles to article and blog sites, and social network listing. The main
goal of link building is to help you reach your marketing goals by driving your targeted traffic back to your main website and allowing them to convert or take the course of action most profitable to
This means that your inbound links should be placed in sites related to yours, sites that preferably have high PR links. Most link-building services usually promise positive results for your online
presence within 90 days at the most.
Website owners should, however, be warned to avoid overlinking, which means having too many hyperlinks. Search engine bots for main search engines such as Google and Yahoo re capable of recognizing
whether or not certain links are relevant. They "sense" excessive links on a page and disregard them in determining your page rank.
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